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LEAN stands for Light, Encrypted, Ad choice supported, Non-invasive ads

IAB Tech Lab Products

We need to add a fifth section for Programmatic.

Ad Products

Ad Tech

Audio & Video


In Public Comment

OpenDirect 1.5 Draft commenting period is open until January 19.

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Recently Released

2015 Advertising Creative Guidelines for Display & Mobile—Updated for HTML5

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HTML5 Ad Validator revisions include bug fixes and additional support for mobile.

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New Tools & Utilities

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Tool #1

Tool #2

Tool #3

Tool #4


Join the IAB Tech Lab

To participate in the IAB Tech Lab, please email techlab@iab.com.

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